People no longer believe in flawless ads; they believe in people. UGC content and creator collaborations make a brand feel real. I've worked with influencers and I know how to direct that without losing its natural feel.
What UGC is and why it converts
UGC (user generated content) is video that looks like it was made by a real person, not by an agency. It works because it fits natively into the feed and builds trust: it feels genuine, not like an ad.
Directing without killing the natural feel
The usual mistake is over-directing, so the result comes across as forced. My job is to guide the creator —structure, message, hooks— while keeping their voice. The brand gets its message across and the video still feels authentic.
Native format for each platform
Vertical, direct, with the hook in the first second. Social content has its own rules, and respecting them is what makes the difference between a video people skip and one they watch all the way through. Editing for social is a key part of this.
Brand + creator, well coordinated
I coordinate the collaboration so everyone wins: the brand gets its message, the creator gets great content, and a single session produces several pieces to feed the social calendar.
Frequently asked questions
Do you work with influencers or just shoot?
Both: I can produce and direct creator collaborations, or generate UGC-style content for your brand.
Do you make vertical content for TikTok and Reels?
Yes, it's the main format for this kind of content, designed for the feed and with an instant hook.
Can you direct the creator?
Yes, I guide the content (message, structure, hooks) without taking away the natural feel, which is what makes it convert.
How many pieces come out of a session?
It depends on the approach, but the idea is to make the most of each session to get several pieces and feed the social calendar.
Want content that feels real?
Tell me about your brand and we'll build a social video strategy.