Santa Fe is a fashion brand that didn't want a catalogue: it wanted a campaign with soul. Atmosphere, natural light and color that felt cinematic. Here's how we built it, from concept to the final color pass.
The challenge: from product to desire
A fashion brand doesn't sell a garment, it sells a way of seeing the world. The challenge with Santa Fe was clear: move away from the product video and build a piece that positioned the brand as a reference, with the elegance and level of a major campaign.
It all started with the concept: defining what we wanted the viewer to feel. That concept then shaped the location, the styling, the palette and the pace.
The concept: two atmospheres
We worked two worlds that complete each other. One bright and natural —arches, flowers and daylight— for the fresher, editorial side. And another more graphic and bold, around a yellow piano, adding color, contrast and a stronger attitude.
That duality lets the campaign breathe: moments of calm and moments of strength, without ever losing the brand's identity.
Light, camera and direction
I shot with natural light, chasing that soft, real texture only well-controlled sun can give. The white tailoring and the fabrics called for cleanliness and detail, so I framed every shot so the garment and the body in motion were the stars.
As a director, my job was to guide the model's energy: a look, a movement of the hands, the right attitude. That's where you decide whether a campaign feels alive or feels like a catalogue.
Color: the final signature
In post I built the rhythm of the edit and, above all, the color grade in DaVinci Resolve. Color is what gives the piece its soul: whites with body, yellows that are vivid but controlled and real skin tones gave it the finish that separates a correct video from one that looks like a major brand's.
It's the detail that's often hard to explain, but you feel it the moment you see it.
The result
A campaign that positions Santa Fe as a brand with a concept, not just a product. Pieces with atmosphere, ready for social and for communicating at the level the brand represents.
If you want a campaign like this for your brand, let's talk.
Frequently asked questions
What does a fashion campaign like this include?
I can handle everything: concept and direction, production, camera, editing and color grading. Also casting and location if needed.
How long does it take?
From pre-production to delivery it usually takes a few weeks, depending on complexity. The timeline is agreed together with the quote.
Do you work with brands outside Spain?
Yes. I work with brands and artists inside and outside Spain, in Spanish and English.
Do you have a fashion brand with something to say?
Tell me the concept and we'll create a campaign that takes it to another level.