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Fashion in motion: fashion films, campaigns and editorials

By Ginder Hernández Directing · camera · color 5 min read
Fashion editorial: model in a beaded dress with cinematic light
Fashion editorial · beaded dress, natural light and color graded in DaVinci Resolve.

Fashion is where I've worked the most: campaigns, editorials, fashion films and brand content. Here's a selection of frames from those projects, so you can see the range, the light, the color and the level with which I treat every piece.

Editorials and campaigns

A good editorial doesn't show a garment, it builds an atmosphere. I work the concept, the model direction and the framing so every shot feels like a cover: intention in every gesture, nothing left to chance.

Color, light and atmosphere

Color is what gives a piece its identity. From an enveloping red light to vivid tones and full control in the DaVinci Resolve grade, atmosphere is decided in the detail.

Futuristic and conceptual

When the project calls for it, I push toward the conceptual: metallics, strong silhouettes and a bolder aesthetic. Fashion is also attitude and risk.

Brands and stores

I also create content for stores and brands that work with top-tier labels, making sure the communication matches the product. One example is the work with Casablanca for Devant La Rivière.

Summer and lifestyle

From the most elegant editorial to summer lifestyle: swimwear campaigns and fresh content, with natural light and an aesthetic that draws you in.

Want to see a project in depth? I have case studies for Santa Fe, Casablanca and Feline Atelier.

Do you have a fashion brand with something to say?

Tell me the concept and we'll create a piece that takes it to another level.

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