The image starts on the shoot. Recording well —with the right camera, the right light and post-production in mind— is what gives you room to make a video look cinematic. This is my workflow.
Why I shoot with Sony
I work with the Sony camera system (the FX3 / A7S III family). These are cameras with exceptional low-light performance and a sensor that holds a huge amount of information, which lets me record in log profiles and have complete freedom afterwards in color.
Light changes everything
A good camera won't save bad light. I take care of the lighting on every set —natural or artificial— because it's what defines volume, skin and mood. The difference between an amateur video and a professional one almost always comes down to that.
Shooting with color in mind
I record in log or RAW whenever the project allows it. That footage looks flat at first, but it holds the maximum detail for color grading. Shooting without thinking about post-production is throwing quality in the trash.
Equipment, set and direction
Beyond the camera: the right lenses, stabilization, audio and an organized set where every take has intention. I direct the shoot so nothing is left to chance and we make the most of our time.
Brand, product or event
You don't shoot a meticulously crafted brand piece the same way as a live event where there are no second takes. I adapt the equipment and the approach to what each project needs.
Frequently asked questions
What camera do you use?
The Sony FX3 / A7S III system, ideal for low light and for recording in log with maximum quality for color.
Do you record in 4K and slow motion?
Yes, in 4K and with a slow-motion option depending on the piece. We define it based on the video's final use.
Does it include lighting and sound?
Yes. The production can include lighting and audio capture; it depends on the type of project and we agree on it in the quote.
Do you travel to shoot?
I live in Granada, work a lot in Madrid and travel anywhere in Spain depending on the project. Tell me where it is.
Need to record your video with cinematic quality?
Tell me the idea and we'll set up the shoot it needs.